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Financial Froth Or When Elon Musk, Like Poseidon, Launched Waves To Attract Funds
In love, as in business, a wave of support and positivity can lead a company to the top. Elon Musk, the Poseidon of markets, attracted investors and created a “financial tsunami” around Tesla. How did this happen? The following article explores how a culture of solidarity within management committees can be achieved. Between November 1, 2020, and January 31, 2021, Tesla market capitalization increased from $372 billion to $761 billion. This growth represented the combined mar
Ludovic Herman
Mar 195 min read


Zombie Companies or how to react in the face of points of no return
Two days after Halloween, the French-Canadian media outlet "La Presse" published the headline: "This is an invasion of the living dead." They were not referring to the zombies from Michael Jackson's "Thriller," but rather to the phenomenon of zombie companies that are infiltrating our economy. The concept of zombie companies originated in Japan in 2007 and remains relevant today. This term refers to companies that have been in operation for at least ten years but have income
Ludovic Herman
Mar 194 min read


"Change Management", or when the Miss France company makes its revolution
Once upon a time, there was the Miss France organization, a for-profit institution dedicated to selecting the most beautiful Miss of the year. This merciless beauty contest takes place on a December evening. Between two advertisements, the jury and the public cast their votes for the most beautiful of the regional contestants. In just one night, the winner will attain stardom, gain a touch of prosperity, and, above all, achieve worldwide recognition. This is a classic winner-
Ludovic Herman
Mar 194 min read


Diversity in the workplace or when "quotas" divided our Christmas dinner
The connection between diversity and success is continually being confirmed. However, many companies still find it challenging to foster diversity within their ranks. When the French public radio revealed that "out of 103 companies studied, between 5 and 15 demonstrated significant and robust discrimination against candidates with North African surnames," we were appalled. We were disappointed to see that the list of these companies has not been made public. "If we could see
Ludovic Herman
Mar 194 min read


Decarbonization: when economists think of fraternity as a solution
The economist Koen De Leus of BNP Paribas is well known for his concept of the “K-shaped recovery”. This concept enables us to rethink our approach by discarding outdated beliefs and investing in new ideas that hold promise for the future. We believe that this shift in perspective will help us avoid the anticipated failures we fear. Success, in this context, is as rewarding as successfully climbing the north face of a renowned peak. The results can be astonishing, and a new l
Ludovic Herman
Mar 193 min read
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